3 Of the Best Keyword Research Tools for Your Website

3 Of the Best Keyword Research Tools for Your Website

content marketing, web content
So, you’re planning to roll out that new website of yours, huh? Well, there’s just so much to do. I wouldn’t be surprised if you’re starting to get all confused about what to do first. Should you deal with the editorial calendar, first? Optimize your website? Decide on what social media marketing to use? Should you work on your copy? If you come to think of it, all the things that we stated above are all great ideas, but you know what? I have an even better one on mind. Why don’t you start with keyword research? That makes total sense, right? I mean, by now, you are already aware that blogs don’t just exist for the sake of it. Blogs exist for a bigger reason and that reason usually…
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Content Marketing 101: Uncovering the Truth about Content Writing and Copywriting

Content Marketing 101: Uncovering the Truth about Content Writing and Copywriting

Business, content marketing, web content
When we talk about content marketing 101, people usually expect to talk about basic writing skills, the do’s and don’ts of content writing and other stuff like that. But here I am talking about copywriting and content writing so I bet you’re wondering why. You see, content marketing isn’t just about writing. As a matter of fact, it’s a lot broader than everyone thinks. To start off, let me share with you a brief story about how my content writing career began. I remember my first time in the content marketing industry. I was working for an SEO company. My job was to write guests posts for different websites for the purpose of link building. It wasn’t long before I was introduced into the world of freelance writing. My co-workers…
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What’s The Secret to Effective Content Writing?

What’s The Secret to Effective Content Writing?

Business, content marketing, web content
If you want to go ahead and jump into the whole writing process right away then you totally can. I won’t stop you. No need to worry about me, but that's not going to guarantee effective content writing. At some point you’re still going to get back where you started to try to define what your whole content writing is for. You’re going to get back and try to define the goals you’re trying to achieve with it. Right now, I bet you’re wondering why I’m writing an article about effective content writing. Why couldn’t it be just be about “content writing”? what’s up with the "effective" part? Content writing isn’t just content writing, it’s business writing. Well, of course in content writing, you have to refrain from using technical…
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Trying to Write Content for Your Website? Here Are Some Tips That Will Make You a Bonafide Expert

Trying to Write Content for Your Website? Here Are Some Tips That Will Make You a Bonafide Expert

Business, content marketing, web content
Oh, it’s one thing to write content. It’s another thing to write one that’ll glue your readers into their monitor. Writing content for your website is such a daunting task, especially if you're trying to drive customers or trying to get a page to rank. Words are eternal. They are the only thing in this world that are free, but once you learn the art behind it, you’ll be surprised how much power the written word has. It can drive capital. It can be the greatest factor in your career. It can make you famous. It can do a lot of things. It’s like I said. Words are eternal. It can do practically anything for you, given that you in turn know how to use it. So, let’s get started.…
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Think Your Business Doesn’t Need Content Marketing? Well, Think Again

Think Your Business Doesn’t Need Content Marketing? Well, Think Again

Business, web content
You overheard some folks talking about content marketing and digital marketing. They were talking about how effective they are as an online marketing tool, but since your business doesn’t have anything to do with the online world, then you just threw the idea in the dustbin. If this is something you are planning to do or have already done, then this is your chance to take it back. Before completely deciding that content marketing is just of no use to you, let us first take a look at what the Content Marketing Institute (CMI) have to say about it. What is content marketing exactly? According to CMI, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly…
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Thinking Of Being Your Own Copywriter? Here Are Some Copywriting Tips Just For You

Thinking Of Being Your Own Copywriter? Here Are Some Copywriting Tips Just For You

web content
Let's face it. Creating website content can be a bit intimidating. I mean, there you are with your live website. Yet, it's empty. It can be a bit overwhelming having to look at all that whitespace. Copywriting your own website is like acting your algebra. It's just too out of reach. You feel like you'd want to give up before it even started. You started viewing other websites. Looking how well their content was created seeing how well their digital marketing was implemented you felt a bit of envy. Did you wish your site was already like that? Is it really that difficult to be a copywriter? The truth? It's not. As a matter of fact, even a beginner can do it, and that means even you can do it.…
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Why is digital marketing important?

Why is digital marketing important?

Business, content marketing, web content
There could be lots of reasons why digital marketing is important. digital marketing Now, if you're the conservative type, then you're probably cursing the world right now for being so dynamic, but I  guess that's something you just have to accept about the world. Nothing in this world is static. As a matter of fact, you could even recall a scene in the movie "Ratatouille" how Remy told his dad that the only thing that's permanent in this world is changing. Even though the film is basically a child's movie, it still has a bit of truism to it. Change is everywhere and there's nothing much we can do about it. We just have to accept it. Unless we can do that, we might as well be dead because everything…
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