You overheard some folks talking about content marketing and digital marketing. They were talking about how effective they are as an online marketing tool, but since your business doesn’t have anything to do with the online world, then you just threw the idea in the dustbin.
If this is something you are planning to do or have already done, then this is your chance to take it back.
Before completely deciding that content marketing is just of no use to you, let us first take a look at what the Content Marketing Institute (CMI) have to say about it. What is content marketing exactly?
According to CMI, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
The term content marketing has been echoing in the world of the internet for quite some time now, and for good reason.
You’ll hear lots of rumors about content marketing, some good, and some bad, but that doesn’t mean that the miracle of content marketing is a myth.
That just goes to show that in every step you take, business or not, you also have to apply some kind of strategy, a strategy that’s going to make all the difference, in this case, a content strategy.
So, what is it exactly strategized content marketing can do for you?
You get to position yourself as the expert
Let’s face it.
People won’t buy from you just because you have a store sign that’s as catchy as Justin Bieber’s new single.
They’ll buy from you if you seem trustworthy. People are going to buy from you because you’ve convinced them that you know what you’re selling.
Let me give you an example. Would you buy meat from a seller who doesn’t even have the slightest idea where to get good-quality steak?
Well, I don’t think so.
Would you buy a coffee beans from a seller who doesn’t even know what his coffee bean he’s selling? Not a chance.
Well, that’s the point. If you want your sales to be consistent, then you have to start convincing customers and prospective customers that you are an expert on the industry you’re selling at.
One way of doing that is by writing about it. If you want to get your content featured in newspapers or magazines, then that’s probably going to take another decade or even a lifetime.
There’s an easier and faster way of doing it, and that’s through content marketing.
You get to reel in customers
You don’t really expect to boost your sales if you’re just waiting for customers to pop out of nowhere in your store.
Customers won’t come to you. You’ll have to come to them.
And when I say you have to come to them I don’t mean the time when they are already at the midst of your building.
You have to approach people who haven’t already decided to purchase from you yet. If you look at the natural approach, then there is no way you’re going to pull it off.
Even if you stand in the middle of the park and start handing out company flyers, it still doesn’t mean that people are even going to look at it, and even if they do, it doesn’t mean that they are going to care.
Even if you stand in the middle of a public place and start inviting random people to come to your store, it doesn’t mean that they will.
People are busy. They are headed somewhere, probably to the office or to fetch their kids, but whatever it is, they just don’t have the time to care about your business.
So, how will content marketing make this any different?
When you write content, you get to pick topics that suits the interests of your readership.
We refer to people who purchase our products as buyers or customers, but sometimes we forget that they are also people.
People like to decide for themselves. There is no way you’re going to force people into liking your products.
However, you can present them with all the reasons why purchasing your product is a good thing.
The question is: how?
Well, that’s where content marketing comes in.
By creating relevant content, you’ll be reeling prospective customers into your site.
The content will be your bait, and as soon as they’re hooked with your awesome content, that’s when they’ll realize that they’re already in your business website.
Sooner or later they’ll be looking at the products that you have to offer.
It wouldn’t take long before they realize that they could use some of your products.
And just like that, you have reeled in your fish. They won’t know what hit them.
You get boost your brand
We all know that business isn’t just about the services. It’s also about the brand.
Let’s face it. You’re not the only enterprise in the entire industry. There are plenty of other companies that offer the same services and products. They are your competitors.
I didn’t even need to tell you that last one. The thing is we know who our competitors are. The only trouble is that we don’t have the slightest idea how we’re going to compete with them.
Well, I’ll tell you how: through branding.
Since you offer all the same products and services, the only way you’ll be one step ahead of your competitors is if you have a brand that’s trusted by customers.
In the business world, it’s important to know who your customers are, but having your customers know you is just as important.
Letting your customers know your brand is a one-way ticket to trust, and trust is like the glue that pastes the two of you together.
Through trust, there is no way another company is going to set the two of you apart.
So, how do you let your customers know who you are?
There are lots of ways of doing it, but I’ll tell you which one is the most effective: content marketing.