So, you’re planning to roll out that new website of yours, huh?
Well, there’s just so much to do. I wouldn’t be surprised if you’re starting to get all confused about what to do first.
Should you deal with the editorial calendar, first?
Optimize your website?
Decide on what social media marketing to use?
Should you work on your copy?
If you come to think of it, all the things that we stated above are all great ideas, but you know what?
I have an even better one on mind.
Why don’t you start with keyword research?
That makes total sense, right?
I mean, by now, you are already aware that blogs don’t just exist for the sake of it. Blogs exist for a bigger reason and that reason usually has something to do with business.
That being said, you shouldn’t forget that your readers should be able to reach people. Of course, your blog also has to make a connection. It has to have that zing factor.
But before we get to that, we have to make sure that your site is accessible to people. What I’m trying to say is that people has to know that your website exists.
There are lots of factors that can contribute to your website’s visibility. Those factors can range from relevant content, backlinks, inbound links, and so on, but you can take care of those things later on.
If there’s one thing you really need to worry about, and then that would be your keywords.
If you want your website to rank high in search engines or if you want people to become aware that your website exists, then you have to be real careful in choosing the keywords for your site.
You have to be absolutely sure about the keywords that you’re using, but wait…it’s not even enough to be sure. You also have to know. Well, that’s where keyword research comes in.
There are loads of websites out there that provides you with keyword research tools, but they are pretty costly.
Since your site is just starting out, it’s best to take advantage of everything that’s free. Remember “all the best things in life are free”.
With that, here are 3 of my favorite free keyword research tools you definitely should give a try.
Google AdWords: Keyword Planner
This is preferably the best tool to turn into if you’re site is just starting out (and even if you’re a tenured website owner).
Why do I say so?
Well, since this is Google Adwords Keyword Planner, then it means that you get ideas straight from Google and…well, it’s already self-explanatory.
It’s very simple. All you have to do is type a keyword into the search box. There’s going to be more steps to come, but they’re all going to be laid out for you. There’s no need to worry. The other steps to come will be just like tracing a drawing in kid’s coloring book.
Once you click “Enter”, you’ll be provided with a list of keywords (as expected). Among the other things that this tool will provide you is the average monthly searches, competitions, as well as the bid (which will be very useful if you’re planning to use Adwords).
Even Neil Patel himself, admitted that there’s really nothing magical about this tool, but the fact that it actually works is what makes it a “thing”.
AdWords & SEO Keyword Permutation Generator
Okay. So let’s say that you already did your research. You already have a good set of keywords. So, here’s my question to you: “until how long do you suppose those keywords are going to last?”
If you want your SEO strategy to be effective, then you’ve got to avoid using the same keyword over and over again (at all costs).
That doesn’t mean that you have to go seizing high competition keywords.
You have to master the art of uncovering new keywords out of top keywords. Does that make any sense?
Well, I sure hope so, but if not, then AdWords & SEO Keyword Permutation Generator is here to save the day.
All you have to do is type in three different keywords on the three rows (well, you’ll know when you open the website), and then the tool is going to generate a lifetime supply of different keywords for you to choose from.
Well, it sure is, but just like every tool out there, this one has a downside too.
Since this is mainly a generator, you are bound to come across keywords that don’t even make any sense.
You really have to sweep through the entire list so that you can a find a set that’s going to be useful to your agenda.
Well, there’s nothing like getting stuff straight from the source and in this case, that source is Google.
I bet you already noticed how fond I am of Google.
Well, who wouldn’t be?
Anyways…let’s go back to main agenda.
Why Google Correlate?
What’s so special about it?
What’s special about it is that it helps you choose a two or more sets of keywords that are most likely to be searched together.
When you use two correlated keywords in just one content, that content of yours, will have a bigger chance of making it to search results.
“Keywords”, the first time you hear someone say that word, you won’t even imagine that it’s going to have that big of an impact on your site, but the internet keeps on stunning us.
Before you start anything else, you have to take care of your keywords first and foremost. Why?
Well, because if not…then, all your efforts will be for nothing. Just imagine, writing all those content for your site, writing all those guest posts for backlinks, just to later find out that you’ve been using all the wrong keywords all along.
It’s quite tragic if you come to think about it. No one wants to land in that kind of horror stories.
It’s a good thing that Google is kind enough to provide us with these tools.