3 Of the Best Keyword Research Tools for Your Website

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So, you’re planning to roll out that new website of yours, huh?

Well, there’s just so much to do. I wouldn’t be surprised if you’re starting to get all confused about what to do first.

Should you deal with the editorial calendar, first?

Optimize your website?

Decide on what social media marketing to use?

Should you work on your copy?

If you come to think of it, all the things that we stated above are all great ideas, but you know what?

I have an even better one on mind.

Why don’t you start with keyword research?

That makes total sense, right?

I mean, by now, you are already aware that blogs don’t just exist for the sake of it. Blogs exist for a bigger reason and that reason usually has something to do with business.

That being said, you shouldn’t forget that your readers should be able to reach people. Of course, your blog also has to make a connection. It has to have that zing factor.

But before we get to that, we have to make sure that your site is accessible to people. What I’m trying to say is that people has to know that your website exists.

There are lots of factors that can contribute to your website’s visibility. Those factors can range from relevant content, backlinks, inbound links, and so on, but you can take care of those things later on.

If there’s one thing you really need to worry about, and then that would be your keywords.

If you want your website to rank high in search engines or if you want people to become aware that your website exists, then you have to be real careful in choosing the keywords for your site.

You have to be absolutely sure about the keywords that you’re using, but wait…it’s not even enough to be sure. You also have to know. Well, that’s where keyword research comes in.

There are loads of websites out there that provides you with keyword research tools, but they are pretty costly.

Since your site is just starting out, it’s best to take advantage of everything that’s free. Remember “all the best things in life are free”.

With that, here are 3 of my favorite free keyword research tools you definitely should give a try.

Google AdWords: Keyword Planner

free keyword research tools

This is preferably the best tool to turn into if you’re site is just starting out (and even if you’re a tenured website owner).

Why do I say so?

Well, since this is Google Adwords Keyword Planner, then it means that you get ideas straight from Google and…well, it’s already self-explanatory.

It’s very simple. All you have to do is type a keyword into the search box. There’s going to be more steps to come, but they’re all going to be laid out for you. There’s no need to worry. The other steps to come will be just like tracing a drawing in kid’s coloring book.

Once you click “Enter”, you’ll be provided with a list of keywords (as expected). Among the other things that this tool will provide you is the average monthly searches, competitions, as well as the bid (which will be very useful if you’re planning to use Adwords).

Even Neil Patel himself, admitted that there’s really nothing magical about this tool, but the fact that it actually works is what makes it a “thing”.

AdWords & SEO Keyword Permutation Generator

free keyword research tools

Okay. So let’s say that you already did your research. You already have a good set of keywords. So, here’s my question to you: “until how long do you suppose those keywords are going to last?”

If you want your SEO strategy to be effective, then you’ve got to avoid using the same keyword over and over again (at all costs).

That doesn’t mean that you have to go seizing high competition keywords.

You have to master the art of uncovering new keywords out of top keywords. Does that make any sense?

Well, I sure hope so, but if not, then AdWords & SEO Keyword Permutation Generator is here to save the day.

All you have to do is type in three different keywords on the three rows (well, you’ll know when you open the website), and then the tool is going to generate a lifetime supply of different keywords for you to choose from.

Exciting, huh?

Well, it sure is, but just like every tool out there, this one has a downside too.

Since this is mainly a generator, you are bound to come across keywords that don’t even make any sense.

You really have to sweep through the entire list so that you can a find a set that’s going to be useful to your agenda.

Google Correlate

free keyword research tools

Well, there’s nothing like getting stuff straight from the source and in this case, that source is Google.

I bet you already noticed how fond I am of Google.

Well, who wouldn’t be?

Anyways…let’s go back to main agenda.

Why Google Correlate?

What’s so special about it?

What’s special about it is that it helps you choose a two or more sets of keywords that are most likely to be searched together.

When you use two correlated keywords in just one content, that content of yours, will have a bigger chance of   making it to search results.

 Final thoughts

free keyword research tools

“Keywords”, the first time you hear someone say that word, you won’t even imagine that it’s going to have that big of an impact on your site, but the internet keeps on stunning us.

Before you start anything else, you have to take care of your keywords first and foremost. Why?

Well, because if not…then, all your efforts will be for nothing. Just imagine, writing all those content for your site, writing all those guest posts for backlinks, just to later find out that you’ve been using all the wrong keywords all along.

It’s quite tragic if you come to think about it. No one wants to land in that kind of horror stories.

It’s a good thing that Google is kind enough to provide us with these tools.


Cris is the founder of Writing Jungle. Content writing is her greatest passion, and as such, she knows and the ins and outs of content writing. She started of as a content writer for an SEO company, but later on, she decided to share her expertise and experience to the world, open to anyone who dares to reach out. She decided to go global. Thus, Writing Jungle was born.


  • J. Wolf Bailey

    Ma’am. Thank you, for someone who has trouble even spelling SEO, your three keyword article certainly helps. I have a question, and maybe this is not your field but then again… Anyway, my question to you is at what point does one start their author website? For example, I am approximately one-half of the way through my book. But my mentor and editor has suggested that since my only published work, a college text book and study guide was written about 15 years ago and it was only used in one state in the United States. Plus the book is no longer in publication and not in use by the Higher Education Board for the State of Texas.
    She suggested that I write a short story along the same lines as my book, and submit the short story to several publishers who would be interested. I will be sending the story to her (my editor) within 3-4 days.
    So do I create an author website now, or wait until my short story is accepted, or even wait until the book is ready for publication.
    At what point do I create an author website.
    Thank you in advance for even reading my question.
    J. Wofl Bailey

    • Hi there!

      It doesn’t matter whether you’re starting an author website, a dentist website, a veterinarian website, a zoo keeper website, or whatever.
      If you have good reason to connect to people, then that’s a good enough call to open a website.

      There is no such thing as the perfect moment to start one. If you want to start one then do it.
      Starting a website means you’re off to promote something, and as an author, it isn’t really your book that you’re promoting, it’s you.

      Create a website because you want people to know you as an author, and not because you already have a published book or whatever.

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