Think Your Business Doesn’t Need Content Marketing? Well, Think Again

Think Your Business Doesn’t Need Content Marketing? Well, Think Again

Business, web content
You overheard some folks talking about content marketing and digital marketing. They were talking about how effective they are as an online marketing tool, but since your business doesn’t have anything to do with the online world, then you just threw the idea in the dustbin. If this is something you are planning to do or have already done, then this is your chance to take it back. Before completely deciding that content marketing is just of no use to you, let us first take a look at what the Content Marketing Institute (CMI) have to say about it. What is content marketing exactly? According to CMI, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly…
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